Sleep Culture

Promoting the culture of sleep means educating people to become aware individuals and to understand the true meaning of good rest: as highlighted by the themes of the recent World Sleep Days, which focused on Sleep Equity and Sleep Health, access to quality rest is a right for everyone - a democratic and inclusive concept that Dorelan fully supports, through both education and research and development.

And that’s where the customer returns to the centre - not just as a user, but as a person.

A social responsibility before corporate responsibility

In a fast-paced and hyper-connected world, spreading the culture of sleep is for us first and foremost a social responsibility more than a business goal. Sleep, along with proper nutrition and regular physical activity, is one of the three fundamental pillars of health. And it is precisely from this integrated vision that our actions are born: to support a healthy, complete and sustainable lifestyle, in which sleep is not an isolated moment, but an essential component of a balanced life.

Innovation comes from dialogue

Listening to people’s needs, understanding and interpreting their expectations, offering solutions that evolve into increasingly advanced and personalised rest experiences: that is where the dialogue that drives innovation takes shape. This exchange also takes place through events and meetings across the country that are precious opportunities to gather direct input and pass it on to our Research and Development department. It is there that the needs identified become scientific research, material innovation and new configurations of the Sleep System, all to deliver tangible quality.

What are the benefits that quality sleep can bring to everyday life?